Pruksa welcomes the relaxation of LTV measures allowing full 100% loans, supporting Thai citizens in home ownership, and continues its marketing campaign until the end of the year, expecting a 20% increase in purchasing power in Q4.

Mr. Piya Prayong, CEO of Pruksa Real Estate Public Company Limited, stated, "As the Bank of Thailand has announced the extension of the loan-to-value (LTV) ratio for residential purchases across all price levels and contracts to 100% from 70-90%, without requiring a down payment until the end of next year, this will positively impact the overall Thai economy. It will stimulate job creation through the real estate sector and its supply chain in other related businesses, which accounts for about 10% of GDP."


Mr. Piya Prayong, CEO of Pruksa Real Estate Public Company Limited

"It will also enhance the purchasing power of customers, especially for real demand buyers in the price range of 2-5 million baht, with incomes ranging from 30,000 to 100,000 baht. This will alleviate concerns about preparing a down payment. Since the introduction of the LTV measure in 2019, the proportion of customers in this group has decreased by about 30%. The relaxation of these measures is expected to restore purchasing power by around 20%, stimulating both horizontal and vertical real estate markets. Coupled with the reopening of the country, which is expected to increase tourist arrivals and purchasing power, there will be more money circulating in the economy, which should help drive economic growth in 2022."

To support Thai citizens in achieving home ownership more easily, Pruksa has organized a continuous campaign until the end of this year, offering special promotions. Especially with the relaxation of the LTV measures allowing customers to borrow 100%, this will genuinely ease the burden on home buyers with the campaign “Big Discounts, Special Offers, No Hidden Costs”, providing customers with three key benefits:

(1) Special Price - Additional discounts of up to 2 million baht at year-end.
(2) Space & Function - Large home spaces, extensive common areas, and spacious kitchens designed to accommodate all lifestyles under the concept of 'Pruksa' caring for life, 'Tomorrow. Reimagined.' to adapt to future changes.
(3) Free All - No additional costs with offers including up to 36 months of free living, up to 36 months of free common area fees, free appliances, and all transfer fees covered, along with a guarantee of a full refund if the loan is not approved or the unit can be exchanged if the customer is not satisfied after visiting* (only for participating units, please inquire for more details with sales staff).

Interested parties can take advantage of the “Big Discounts, Special Offers, No Hidden Costs” campaign for single houses, townhouses, and condominiums participating in the program, with over 1,500 units across 140 projects available for booking from now until December 31, 2021. Discount details vary by project.
For more information, please visit www.pruksa.com or call 1739.